The full portfolio will launch on 20 September at Riyadh Park and Red Sea Mall, supported by visibility across key beauty and gifting touchpoints

Ladeena, the Saudi beauty brand founded by sisters Nouf and Haifa Alhasoun, will launch at Gold Apple, international, omnichannel beauty retailer, on 20 September 2026. The partnership marks a significant step in Ladeena’s retail expansion and strengthens the presence of a Saudi-founded beauty brand within one of the region’s leading beauty retailers.

Gold Apple customers will be able to discover Ladeena’s full portfolio, supported by strong point-of-sale visibility across the Skin section and the Travel and Gifting section. This dual placement positions the brand at key shopper touchpoints, from everyday beauty discovery to travel formats and gift purchases.

The launch will take place at Gold Apple in Riyadh Park and Red Sea Mall in Jeddah. It is part of Ladeena’s wider expansion strategy for 2026 and 2027, focused on growing distribution through selected retail partnerships and new market opportunities.

“Our launch with Gold Apple is an important step in Ladeena’s journey and in bringing Saudi-founded beauty brands to a wider regional audience. We created Ladeena to help women feel confident, represented and free to express their individuality. Gold Apple’s reach and discovery-led retail environment make it a natural partner for our next stage of growth.”
Nouf and Haifa Alhasoun, Co-founders of Ladeena

«At Gold Apple, our mission is to help customers discover the world of beauty – bringing together brands from every corner of the globe. We’re especially drawn to local brands that bring their own concept and distinctive formulations to the table, that’s exactly the kind of discovery we love, and love supporting. Ladeena’s focus on individuality and representation fits the kind of discovery our customers are looking for».
Gold Apple.

A Saudi brand built around confidence and representation

Nouf and Haifa Alhasoun are Saudi entrepreneurs whose work is grounded in confidence, authentic representation and the belief that women should have the freedom to shape their own stories. Growing up during a period of rapid change in Saudi Arabia, they chose to contribute to the expanding opportunities available to women through entrepreneurship and creative leadership.

They founded Ladeena as a beauty brand built by women for women, guided by the belief that beauty should celebrate individuality rather than impose a single expectation. Through the brand, the sisters seek to represent modern Arab women and strengthen the visibility of Saudi women across business, beauty and culture.