Arab Daily

From lace lingerie sets to soft cotton pyjamas and satin morning gowns, Suwen makes its UAE debut with over 1,500 styles spanning underwear, sleepwear and homewear.

As women increasingly prioritise comfort and refinement in their daily wardrobes, Suwen arrives at the perfect moment. The Turkish brand makes its UAE debut at Dalma Mall, Abu Dhabi, bringing a fashion-forward approach to everyday essentials that puts fabric, fit and feeling good at the centre of every piece.

Founded in Istanbul in 2003, Suwen is one of Turkey’s most loved women’s underwear and homewear retailers, now bringing an edit of over 1,500 styles across lingerie, homewear and sleepwear to the UAE. Thoughtful design, elevated fabrics and a fit philosophy built around the way women actually live sit at the core of everything the brand makes.

The homewear and sleepwear collections are the heart of the offering. Soft pyjama sets, nightgowns and morning gowns in breathable cotton and smooth modal blends move seamlessly between a slow morning at home, a long-haul flight and a relaxed weekend. The underwear edit covers everyday basics through to more detailed, feminine styles, all with the same commitment to comfort and fit.

Fabrics are chosen for feel first: soft cotton for breathability, smooth modal-blend constructions for all-day comfort, and delicate lace detailing throughout. Sizes run generously across all categories. With prices starting from AED 200, Suwen sits confidently between high-street basics and premium, making it an equally strong everyday staple and gifting option this season.

At the heart of the brand is a belief that essentials should not be an afterthought. From innerwear designed to move with the body to loungewear crafted from fabrics that feel good all day, every Suwen piece is created for the modern woman’s full life and not just one part of it.

Suwen’s Dalma Mall location marks the brand’s first retail presence in the UAE, with further expansion planned as the brand establishes its footprint across the region and will soon be opening a store in Dubai’s Burjuman Mall.

Suwen is available in-store at Dalma Mall. Follow the brand on Instagram at @suwen.uae for the latest collections and updates.